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Showing posts from 2017

How digital drive thru menu boards can boost QSR sales up to 8 percent

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(English version):  Restaurant drive thru lanes have the potential to increase sales in fast food up to 8 percent. That's on top of the estimated 70 percent of sales that take place at drive thru windows. What's the secret? Digital signage holds the key to boosting sales for fast food chains. As profit margins are squeezed, competition increases and operational costs rise, fast food joints are looking for a new angle to boost revenue. There are many voices offering ideas on how to increase sales in fast food. Many have tried some of those suggestions, without success. The problem is that many of the suggestions put forward are based on the experiences of fast food chains that have seen success as a result of following such advice. However, tactics used to boost fast food sales by one restaurant won’t necessarily work for the next fast food chain. Drive thru digital signage gives you the edge  Drive thru digital signage on the other hand is proven to deliver a consisten...

Designing a reliable future for Ultra-Fine-Pitch LED

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English version) Fine and Ultra-Fine-Pitch LED solutions are continuing to explode in applications and orders. Last month in fact, a single display opportunity for a 1.25-mm pixel pitch LED display in the US pushed over $5 million. Opportunities for displays providing native HD and 4K resolution are emerging at an astonishing rate and in all verticals including entertainment, command control and U.S. Government systems. There is a line in the sand, Ultra-Fine-Pitch LED displays are replacing LCD walls and projection DLP systems. LCD and projection technology currently holds a majority of the digital signage market at over 80 percent. Yet LED display image quality has begun to emerge as a rival to these other technologies in many applications and will soon surpass each with the inherent mature display solution. While the display performance design and implementation of Ultra-Fine-Pitch is now competitive, there is significant work ahead for manufacturers to realize the vast market p...

London Stadium installs Europe's largest curved LED display

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(English version) The English team West Ham United inaugurated the largest LED display in Europe. It is installed above the front door to attract the attention of visitors and passers-by. With a curved shape, slightly inclined forward, this display measures over a thousand square meters and provides a spectacular digital canvas that supports direct sunlight and displays bright, high contrast and color depth images. The Queen Elizabeth Olympic Park is a sports complex that was built for the 2012 Olympic and Paralympic Games. Located east of London, it hosts several sports venues such as the Aquatic Center and the Olympic Stadium. "We hope this Led screen, the largest in Europe, will become an iconic element for visitors to the Queen Elizabeth Olympic Park. It will serve to inform and entertain our customers while offering added value to our business partners, event sponsors and community groups. Our challenge now is to use this display and get the most out of viewing conte...

Norges Bank Invests $4.261 Million in Daktronics, Inc. (DAKT)

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Norges Bank purchased a new position in Daktronics, Inc. (NASDAQ:DAKT) during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission. The fund purchased 398,241 shares of the technology company’s stock, valued at approximately $4,261,000. Norges Bank owned approximately 0.90% of Daktronics at the end of the most recent reporting period. Several other institutional investors also recently modified their holdings of DAKT. Capital Investment Counsel Inc increased its position in shares of Daktronics by 34.6% in the third quarter. Capital Investment Counsel Inc now owns 55,534 shares of the technology company’s stock worth $530,000 after buying an additional 14,290 shares during the period. Bank of New York Mellon Corp increased its position in shares of Daktronics by 8.5% in the third quarter. Bank of New York Mellon Corp now owns 613,826 shares of the technology company’s stock worth $5,857,000 after buying an additional 48,314 shares ...

How To Choose A Right LED Display – Viewing Angle

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Refresh rate refers to the number of times the LED display information is displayed every second under a certain brightness and gray scale.         For outdoor LED display, generally we use the DIP or SMD LED. The DIP LED has small vertical viewing angle and high brightness. The vertical viewing angle of SMD is much larger than the DIP, but its brightness is smaller than the DIP LED. From the user's point of view, the user should be based on the audience viewing side and the surrounding light environment of the LED screen to select a different perspective LED. For indoor LED display because of its low brightness requirements, generally the viewing range is wide, so the SMD LED is the best choice.   For reducing the cost, some of the LED manufacturers use the small chips to make the LEDs, but for small chip LEDs, if we need a certain brightness, it has to be a small viewing angle packaging. So in order to have a good rightness, those...

Outdoor LED Displays Market to exceed $22bn by 2024

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Outdoor LED Displays Market Size By Application (Perimeter Boards, Billboards, Mobile Panels, Video Walls, Traffic Lights, LED Matrix Boards), By Technology (Surface Mounted, Individually Mounted), By Color Display (Tri-Color, Monochrome, Full Color), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, China, Mexico, Brazil), Application Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024. Growing inclination of established corporate brands to advertise products with LED displays will positively boost outdoor LED displays market size. Rising demand for billboards with wireless connections (for regularly changing content) and high resolution displays for scoreboards, hoardings, stadium screens, etc., will fuel the industry trends. Market players often engage in product innovation to be able to cater to corporate demands. For instance, Panasonic, which is already an official partner of the Rio 2016 Olympics and the Rio 2016...