How digital drive thru menu boards can boost QSR sales up to 8 percent
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(English version): Restaurant drive thru lanes have the potential to increase sales in fast food up to 8 percent. That's on top of the estimated 70 percent of sales that take place at drive thru windows. What's the secret? Digital signage holds the key to boosting sales for fast food chains. As profit margins are squeezed, competition increases and operational costs rise, fast food joints are looking for a new angle to boost revenue. There are many voices offering ideas on how to increase sales in fast food. Many have tried some of those suggestions, without success. The problem is that many of the suggestions put forward are based on the experiences of fast food chains that have seen success as a result of following such advice. However, tactics used to boost fast food sales by one restaurant won’t necessarily work for the next fast food chain. Drive thru digital signage gives you the edge Drive thru digital signage on the other hand is proven to deliver a consisten...